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Author Archives: 2goodthings
Broadening Your Horizons
Over the past 6 months, I’ve had to learn a lot of new skills. I produced a series of 10 webinars on copyright and licensing for creators and users of visual content, wrote 3 chapters for the upcoming ASMP Guide … Continue reading
Posted in Risk Taking
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The All Important PEST
A post I just wrote for the American Society of Media Photographer’s Strictly Business Blog got me thinking about the importance of the Political, Economic, Social and Technological (or PEST) analysis. The first step, as always, is figuring out what … Continue reading
Posted in Business, Planning
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The First Step to Effective Marketing
In recent weeks, a number of new consulting clients have come to me because they wanted help marketing their business. A few minutes into the conversation, it became clear that the problem wasn’t that they didn’t understand marketing. The problem … Continue reading
Posted in Marketing
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Hacked!
In case you missed it, 2goodthings.com got hacked on Saturday. Luckily, I was able to restore from the history that my host archives, which took just a few minutes. If that had gotten hacked or corrupted as well, though, I’d … Continue reading
Posted in Blogging
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Effective Networking: Looking Beyond the Expected
During one of my recent seminars, I spoke about how everyone you know – every single person – is a potential lead generator and stressed the importance of being able to succinctly and clearly describe what you do so you … Continue reading
Find Your Hill
A few weeks ago, Colleen Wainwright, aka the Communicatrix, posted a link to a youtube video of her NSFW song, The Boulder. Its refrain has been buzzing through my head ever since. Swear words aside, we each got our own … Continue reading
Posted in Getting Unstuck, Job Satisfaction, Planning
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Tell Your Story…Often and Well
I recently stumbled upon a fantastic interview of Ira Glass, host of Public Radio’s This American Life. Divided into four 5 minutes segments, each episode provides invaluable insights into the art of storytelling. Compelling stories told in person, through social … Continue reading
Posted in Marketing
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Order from Chaos
This past month has been a challenging one for me. I’ve found myself getting completely overwhelmed by a million little things demanding my attention, each of which seems to take way longer than it should. An artist/jeweler I work with … Continue reading
Posted in Productivity
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What’s a Business?
This morning, my daughter asked me “What soup is this?” and I thought she said “What’s a business?” We laughed at my mistake and I told her about the soup and then she said “So, what IS a business?” Hmmm, … Continue reading
Posted in Business, Planning
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“Never Pay Too Much For Money”
When I was younger, I used to go around asking everyone I met to tell me the best piece of business advice they’d ever received. I collected a lot of good quotes and tips but this one stopped me cold. … Continue reading
Posted in Job Satisfaction
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