Brands in Hands
“We are more powerful than those that think they own the brands. We are more powerful than those that think they control the media. We are more powerful than governments. We are the people formerly known as the audience…and the only thing that we fear is boredom.”
The answer, according to Brothers and Sisters, is to entertain your audience and through entertainment convert them into your best sales people ever.
Now, if you take the word entertainment at face value, we’re talking about a seriously screwed up world. But if you allow “entertain” to cover more than light frothy fluff. If you make “entertain” synonymous with “engage” so it becomes the umbrella under which any interaction that we, the audience, willingly give our attention to can live. Then Brothers and Sisters have given us a very smart take on a very real cultural shift. One we business owners cannot afford to ignore.