A post I just wrote for the American Society of Media Photographer’s Strictly Business Blog got me thinking about the importance of the Political, Economic, Social and Technological (or PEST) analysis.
The first step, as always, is figuring out what you really want out of your business (see the Satisfaction Exercises in the tab above) but once you’ve got those details worked out, the PEST analysis can really help you put your plans into context.
You can find all kinds of worksheets and explanations for PEST Analyses by doing a quick Internet search. Or, you can just crib the list of factors I use when conducting a PEST for my business.
Subscribe via Email