Category Archives: Marketing

The First Step to Effective Marketing

Posted on September 26, 2011 by 2goodthings

In recent weeks, a number of new consulting clients have come to me because they wanted help marketing their business.  A few minutes into the conversation, it became clear that the problem wasn’t that they didn’t understand marketing.  The problem … Continue reading →

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Effective Networking: Looking Beyond the Expected

Posted on September 14, 2011 by 2goodthings

During one of my recent seminars, I spoke about how everyone you know – every single person – is a potential lead generator and stressed the importance of being able to succinctly and clearly describe what you do so you … Continue reading →

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Tell Your Story…Often and Well

Posted on June 29, 2011 by 2goodthings

I recently stumbled upon a fantastic interview of Ira Glass, host of Public Radio’s This American Life.  Divided into four 5 minutes segments, each episode provides invaluable insights into the art of storytelling. Compelling stories told in person, through social … Continue reading →

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Brands in Hands

Posted on March 8, 2011 by 2goodthings

My friend, Barry Schwartz, recently forwarded me this link to Brothers and Sisters, a London based ad agency, whose animated video on marketing and audience, Brands in Hands, proudly proclaims (in a tasty Scots accent which makes clicking the link … Continue reading →

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Creative Collaboration

Posted on January 31, 2011 by 2goodthings

In the past couple of weeks, I’ve had a number of conversations with clients and colleagues about new approaches to business relationships: competitors shifting into co-marketing relationships, vendors and suppliers functioning more like partners and neighbors on the food chain … Continue reading →

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Courting Clients

Posted on December 13, 2010 by 2goodthings

I’ve been working on a post about using snail mail that will go live on the ASMP’s Strictly Business blog later this week and it’s got me thinking about how marketing has changed. Traditional interruption advertising doesn’t work the way … Continue reading →

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Strategic Collaboration

Posted on October 29, 2010 by 2goodthings

Right now, I’m at the annual Photo Plus Expo at the Javits Center in New York, the biggest conference and trade show for commercial photographers in the United States. I’ve been lucky enough to give seminars here nearly every year … Continue reading →

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