Category Archives: Planning

The All Important PEST

Posted on November 8, 2011 by 2goodthings

A post I just wrote for the American Society of Media Photographer’s Strictly Business Blog got me thinking about the importance of the Political, Economic, Social and Technological (or PEST) analysis. The first step, as always, is figuring out what … Continue reading →

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Find Your Hill

Posted on September 6, 2011 by 2goodthings

A few weeks ago, Colleen Wainwright, aka the Communicatrix, posted a link to a youtube video of her NSFW song, The Boulder.  Its refrain has been buzzing through my head ever since. Swear words aside, we each got our own … Continue reading →

Posted in Getting Unstuck, Job Satisfaction, Planning | 1 Comment

What’s a Business?

Posted on May 3, 2011 by 2goodthings

This morning, my daughter asked me “What soup is this?” and I thought she said “What’s a business?”  We laughed at my mistake and I told her about the soup and then she said “So, what IS a business?” Hmmm, … Continue reading →

Posted in Business, Planning | 2 Comments

What’s Your Vision?

Posted on March 17, 2011 by 2goodthings

For years, I’ve been telling anyone starting a new business (or diversifying an existing one) to begin by fleshing out a comprehensive vision of what they’re building. Without articulating and internalizing what you’re aiming to build, it’s almost impossible to … Continue reading →

Posted in Business, Job Satisfaction, Planning | 1 Comment

Strategic Reinvention

Posted on January 17, 2011 by 2goodthings

This weekend, I’ll be presenting several seminars for the ASMP’s Strictly Business 3 conference in Los Angeles.  The conference promises to be amazing – a dozen speakers, 2 keynotes, 22 workshops. The LA stop is the first of 3 – … Continue reading →

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