I speak to people who want to earn a living doing what they love. I use stories, case studies, tips and tools to delivery hard-hitting, pragmatic information that inspires, informs, motivates and provides a framework for moving forward productively. If you’re interested in having me present one of the following programs or a customized seminar for your organization, please send an email to info(at)2goodthings.com.
WPPI Annual Conference
February 22 – Las Vegas, NV
Breaking into the Biz
Northern Short Course
March 10 – Fairfax, VA
Standing on Your Own Two Feet
The Future of Art & Commerce
March 14 – live webinar
Panelist on (re)Imagining the Future
ASMP New England
March 20 – Boston, MA
Breaking into the Biz
Society for Photographic Education National Conference
March 22 – San Francisco, CA
Breaking into the Biz
Clarion Call 2012
April 20 – professionalphotographytelesummit.com
interview on planning
CEPIC Annual Conference
May 16 – London, UK
Moderator for Moving into the Future panel on stock industry
In this workshop, Judy Herrmann provides real-world tools and strategies for building a creatively and financially rewarding career while adapting to changing realities. Judy shows you how to apply a wide-ranging arsenal of tools to solve business problems, identify new opportunities, assess new directions and make better decisions.
Sure you want to be a photographer and you’ve got talent, drive and ambition but where do you start? In this seminar, veteran photographer Judy Herrmann provides a wealth of resources and shares real world tactics that will help you hit the ground running. This seminar is ideal for students and emerging photographers looking for guidance and advice, faculty members seeking resources for business courses and anyone contemplating a career change into this exciting but challenging field.
The days when photojournalists could cover interesting stories as salaried staff photographers are rapidly disappearing. Today, producing first-class work doesn’t guarantee a paycheck. The only way to succeed is to understand the nuts and bolts of running a profitable business. You also have to figure out how to adapt to change, stay on top of new technologies and find creative ways to keep earning a living doing work that you’re passionate about. In this engaging and inspiring seminar, Judy Herrmann of Herrmann + Starke will provide you with a wealth of resources and share real-world tactics that will help you take your career where you want it to go. Topics include
- Completing an honest analysis of your career options
- Setting up your business
- Developing sound business practices
- Marketing and pricing your work
- Setting and achieving your financial goals
Join industry experts, Susan Carr, Richard Kelly and Judy Herrmann for a fast paced dynamic workshop on the critical tools for running a small business. A must stop for students and those starting out!
- Small business essentials
- Understanding tax responsibilities
- Essential paperwork specific to photographers
- An overview of model and property releases
In this hands on workshop, Judy Herrmann uses a mix of lecture, group discussion and individual exercises to help you:
- Clearly define what your business sells
- Identify the right prospects for your business
- Articulate key selling points
- Draft an effective elevator speech
- Determine the right mix of marketing materials for your business
- Master the art of networking
- Prepare for sales calls
Join Judy Herrmann for a comprehensive overview of best business practices for photographers. Topics include Licensing, Pricing, Copyright Registration, Model & Property Releases and the essential paperwork all photographers rely on: Estimates, Invoices, Assignment Confirmations, Change Orders, Delivery Memos and Client provided Purchase Orders.
This hands on workshop provides all you need to know to handle yourself like a professional from the first time a new client calls through landing the job. Judy Herrmann uses a mix of lecture, group discussion, role playing and individual exercises to help you get comfortable with asking clients the right questions, figuring out how to produce the job, putting together the estimate and following up to close the deal.