I speak to people who want to earn a living doing what they love. I use stories, case studies, tips and tools to delivery hard-hitting, pragmatic information that inspires, informs, motivates and provides a framework for moving forward productively. If you’re interested in having me present one of the following programs or a customized seminar for your organization, please send an email to info(at)2goodthings.com.
2012 Engagements:
WPPI Annual Conference
February 22 – Las Vegas, NV
Breaking into the Biz
Northern Short Course
March 10 – Fairfax, VA
Standing on Your Own Two Feet
The Future of Art & Commerce
March 14 – live webinar
recording available
Panelist on (re)Imagining the Future
ASMP New England
March 20 – Boston, MA
Breaking into the Biz
Society for Photographic Education National Conference
March 22 – San Francisco, CA
Breaking into the Biz
Clarion Call 2012
April 20 – professionalphotographytelesummit.com
interview on planning
CEPIC Annual Conference
May 16 – London, UK
Moderator for Moving into the Future panel on stock industry
Rocky Mountain School of Photography
September 17-21 – Missoula, MT
Breaking into the Biz
Selling Your Services (breakout)
Protecting Your Interests
They Called, Now What??? (breakout)
Strategic Reinvention:
In this workshop, Judy Herrmann provides real-world tools and strategies for building a creatively and financially rewarding career while adapting to changing realities. Judy shows you how to apply a wide-ranging arsenal of tools to solve business problems, identify new opportunities, assess new directions and make better decisions.
Breaking into the Biz:
What every student and emerging photographer should know
Sure you want to be a photographer and you’ve got talent, drive and ambition but where do you start? In this seminar, veteran photographer Judy Herrmann provides a wealth of resources and shares real world tactics that will help you hit the ground running. This seminar is ideal for students and emerging photographers looking for guidance and advice, faculty members seeking resources for business courses and anyone contemplating a career change into this exciting but challenging field.
Standing on Your Own Two Feet:
A photojournalist’s guide to successful self-employment
The days when photojournalists could cover interesting stories as salaried staff photographers are rapidly disappearing. Today, producing first-class work doesn’t guarantee a paycheck. The only way to succeed is to understand the nuts and bolts of running a profitable business. You also have to figure out how to adapt to change, stay on top of new technologies and find creative ways to keep earning a living doing work that you’re passionate about. In this engaging and inspiring seminar, Judy Herrmann of Herrmann + Starke will provide you with a wealth of resources and share real-world tactics that will help you take your career where you want it to go. Topics include
- Completing an honest analysis of your career options
- Setting up your business
- Developing sound business practices
- Marketing and pricing your work
- Setting and achieving your financial goals
Essential Business Basics
Join industry experts, Susan Carr, Richard Kelly and Judy Herrmann for a fast paced dynamic workshop on the critical tools for running a small business. A must stop for students and those starting out!
- Small business essentials
- Understanding tax responsibilities
- Essential paperwork specific to photographers
- An overview of model and property releases
Selling Your Services
In this hands on workshop, Judy Herrmann uses a mix of lecture, group discussion and individual exercises to help you:
- Clearly define what your business sells
- Identify the right prospects for your business
- Articulate key selling points
- Draft an effective elevator speech
- Determine the right mix of marketing materials for your business
- Master the art of networking
- Prepare for sales calls
Protecting Your Interests
Join Judy Herrmann for a comprehensive overview of best business practices for photographers. Topics include Licensing, Pricing, Copyright Registration, Model & Property Releases and the essential paperwork all photographers rely on: Estimates, Invoices, Assignment Confirmations, Change Orders, Delivery Memos and Client provided Purchase Orders.
They Called, Now What???
This hands on workshop provides all you need to know to handle yourself like a professional from the first time a new client calls through landing the job. Judy Herrmann uses a mix of lecture, group discussion, role playing and individual exercises to help you get comfortable with asking clients the right questions, figuring out how to produce the job, putting together the estimate and following up to close the deal.
Subscribe via Email
Hey Judy! So Glad I found your blog :)
If any of you have the chance to attend a seminar/workshop/lecture with Judy Hermann, I can’t recommend it enough! Your business will thank you.
~ Judy
Great presentation at SB3
One of things that I really appreciated after hearing Judy speak was that through her handouts you have the ability to let the learning continue. She gives you the resources to understand more and help with your process of growing.
Very awesome.
Hello Judy,
I just wanted to send you a quick note to let you know what an inspiration your seminar Strategic Reinvention at SB3 Chicago was to me.
I came away with a fundamental shift in the way I will approach this never-ending process. And it is the process that will carry all future success forward with a constant look inward to what is present at any given moment.
Thank you once again.
Hi Judy,
I just wanted to thank you again for your presentation at SCAD on Breaking into the Biz! I found your presentation engaging and informative on all levels. I especially appreciated you sharing all the secrets of the trade, like asking a photographer about what he or she would not want an intern to do.
As a High School Art Teacher, I give you an A+ on engaging the audience through your visual and verbal communication, your mastery of the profession, and your openness to share this information to others.
Thanks so much for sharing yourself with all of us who are just jumping into the Biz.
Sincerely,
Alison Batley
SCAD MFA Student and High School Art Teacher
Hi Judy,
Have the Breaking into the Biz:
What every student and emerging photographer should know seminars been taped, and if so is there a way we can purchase since we couldn’t be there?
Kristina
Hi Kristina -
A one hour version of the program has been recorded and will be available through the ASMP and the Mac-on-Campus websites later this year. I’ll be sure to post links to the recordings when they’re live.
Great, thank you!
Thank you so much for the wealth of information you provided during your time at WPPI. I came away with a plan on how to approach the ever daunting task of “breaking into the biz.” Your insights were valuable, forthcoming and greatly appreciated. Thank you again!